When is the right time to launch your product? This question has been made millions of times. Perhaps the answer is that there is always a good time. If you thought that Adidas and Nike had no worries, look twice. Founded thirteen years ago, Under Armour has been able to do the impossible. Not long ago Under Armour’s Brand was able to enter one of the most competitive markets,: Sport-wear. The fact is that Under Armour was able to find a space among the big ones. This brand found a segment that Nike and Adidas haven’t been able to see before, high school teenagers. These teenagers couldn’t afford Nike or Adidas’ apparel, but needed a good athletic performance apparel brand for their everyday practices. Under Armours captured this segment with a fresh product with the right price. Today this company is very promising, has big plans and is considered competition for Adidas and Nike.
No comments:
Post a Comment