"For many years apparel companies would not pursue a multi channel method of distribution. This approach is changing as more and more designers are pursuing this approach to reaching a broader audience. This article about Vera Wang decribes her startegy of "selling through luxury, mid priced and discoun stores".
Comment on the article by Professor Rosenau
http://online.wsj.com/article/SB10001424052748703597204575483643246884082.html?KEYWORDS=vera+wang
Monday, September 13, 2010
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