Wednesday, February 9, 2011
Monday, November 29, 2010
How will the apparel industry respond to this major change in the consumer’s buying habits. If the consumer buys only based upon need because of both economic and sustainability influences, will it mean “fast fashion” for everyone? (Professor Rosenau)
“The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer."Consumers are saying, 'I'm going to buy what I need for a specific period of time,' rather than loading up and buying two or three extra units just because they can get a good price on it," says Richard Wolford, CEO of Del Monte Foods Co. He calls the phenomenon "need it now." (WSJ)
I believe the fashion Industry is confronting innumerable new faces due to a new consumer mindset. The apparel industry in the U.S has to consider all these faces when planning a successful business model. The questions is indeed, if “Fast Fashion” will last and become the rule, when the economy is still in a deep transformation.
Please Click Link to read the whole article
Tuesday, November 16, 2010
I really like technology and I am a Google enthusiast, so I am very pleased Google has entered into the apparel world.
This Wednesday, Google will set a new fashion Web site and virtual designer boutiques.
Anyone will be able to create and share their own personalized shop by selecting style preferences and the looks, brands and items they love — in the end making it easier and more stylish to buy fashion on the Web.
The search company has tapped Sarah Jessica Parker to set up her own personalized shop and is reportedly wooing Katie Holmes to do the same."
Monday, November 1, 2010
Wednesday, October 6, 2010
Are you aware of this Term? I wans't, but it seems that it has been around for a while.
In a article published by WWD, the term Masstige refers to the new trend that high end designers are adopting when participating actively in the low-price but stylish clothing market.
I think that high-end designers who have decided to participate in the lower price fashion market are doing the right thing. What do you think?
Monday, September 13, 2010
Comment on the article by Professor Rosenau