This article was found in the Monday Dec. 14, 2009 edition of Women's Wear Daily; it talks about the rise of the use of social networking to market and advertise fashion brands. Most recently luxury brands such as Gucci, Burberry, Chanel, Dolce & Gabbana and many others have been tapping into the use of social networking site and blogs to get their messages on sales, promotions, fashion shows, boutique openings, etc. across to their fans and consumers.
Click link to read the entire article-
http://www.wwd.com/business-news/fashion-brands-seek-control-in-social-media-boom-2394948#/article/business-news/fashion-brands-seek-control-in-social-media-boom-2394948?page=2
Click link to read the entire article-
http://www.wwd.com/business-news/fashion-brands-seek-control-in-social-media-boom-2394948#/article/business-news/fashion-brands-seek-control-in-social-media-boom-2394948?page=2
