Macy's joins forces with Greg Norman for another exclusive arrangement. I also read an article in a recent Wall Street Journal that private brands and exclusive collections represent 40 percent of Macy's sales. With other retailers following the same strategies,what then is the future for national brands? As a manufacturer of a national brand, how would you respond?
http://www.wwd.com/wwd-publications/wwd/2010-08-31?id=3232157&date=today&module=tn/today#/article/menswear-news/macy-s-to-offer-greg-norman-collection-3232203?navSection=issues&navId=3232157
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