Macy's joins forces with Greg Norman for another exclusive arrangement. I also read an article in a recent Wall Street Journal that private brands and exclusive collections represent 40 percent of Macy's sales. With other retailers following the same strategies,what then is the future for national brands? As a manufacturer of a national brand, how would you respond?
http://www.wwd.com/wwd-publications/wwd/2010-08-31?id=3232157&date=today&module=tn/today#/article/menswear-news/macy-s-to-offer-greg-norman-collection-3232203?navSection=issues&navId=3232157
Tuesday, August 31, 2010
Tuesday, August 10, 2010
Polo's Success Story
Nothing happens by itself. What be learned from Polo's road to global
success?
http://www.wwd.com/business-news/polo-an-american-icon-adopts-a-global-perspective-3205493#/article/business-news/polo-an-american-icon-adopts-a-global-perspective-3205493?full=true
success?
http://www.wwd.com/business-news/polo-an-american-icon-adopts-a-global-perspective-3205493#/article/business-news/polo-an-american-icon-adopts-a-global-perspective-3205493?full=true
Monday, August 2, 2010
New lines
These are just further examples of companies looking for ways to grow their businesses. As a consumer, would you be interested in buying these new products? How important are brand names when purchasing apparel?
http://www.wwd.com/wwd-publications/wwd/2010-08-02?id=3199704&date=today&module=tn/today#/article/markets-news/carole-hochman-jumps-into-men-s-3200228?navSection=issues&navId=3199704
http://www.wwd.com/wwd-publications/wwd/2010-08-02?id=3199704&date=today&module=tn/today#/article/markets-news/hilfiger-launches-eyewear-with-safilo-3200040?navSection=issues&navId=3199704
http://www.wwd.com/wwd-publications/wwd/2010-08-02?id=3199704&date=today&module=tn/today#/article/markets-news/carole-hochman-jumps-into-men-s-3200228?navSection=issues&navId=3199704
http://www.wwd.com/wwd-publications/wwd/2010-08-02?id=3199704&date=today&module=tn/today#/article/markets-news/hilfiger-launches-eyewear-with-safilo-3200040?navSection=issues&navId=3199704
US Files Labor Rights Against Guatemala
Do you agree with our government's action or should we stay away from such a strong response? How will this affect our country's relationship with Central America?
http://www.wwd.com/business-news/ppr-net-leaps-1133-percent-in-first-half-3199262?module=today#/article/business-news/us-files-labor-rights-case-against-guatemala-3199295?navSection=business-news
http://www.wwd.com/business-news/ppr-net-leaps-1133-percent-in-first-half-3199262?module=today#/article/business-news/us-files-labor-rights-case-against-guatemala-3199295?navSection=business-news
new semester
With the beginning of our new semester, I invite all alumni and current students to participate in our FAS blog. It is a wonderful way to have a dialogue about the many events and trends that are affecting the global apparel industry.We will also post exciting news about Philadelphia University and the Fashion Apparel Studies Program. I look forward to sharing your thoughts and ideas.
Professor Rosenau
Professor Rosenau
Subscribe to:
Posts (Atom)